Kobe Bryant Body Armor Buying Guide

Kobe Body Armor
Twitter @HasaniOmare
Updated July 21, 2021

Kobe Bryant Body Armor Sports Drink Deals

Body Armor is a growing brand in the sports drink market and has publicly stated they are going after Gatorade. One of the company’s first backers was Kobe Bryant who invested $6 Million back in 2012. Kobe Bryant’s Body Armor ads and social media postings were instrumental in creating awareness and early sales.

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The best Kobe Body Armor deals and multi-pack are listed below:

Kobe Bryant Body Armor 24 Pack Superdrink Variety 8 Assorted Flavors - 16 Ounce Bottles

You can also get deals on 20 packs of the four most popular flavors - Fruit Punch, Banana Strawberry, Watermelon Strawberry, and Orange Mango. The 20 pack is also available in the Body Armor Lyte version, with no sugar and less than 20 calories in a bottle.

Kobe Body Armor 8 Pack - Electrolyte Sports Drink, 12 Ounce Bottles

You can also buy Kobe Body Armor bottles in single flavor packs of 8.  Flavor options include Fruit Punch, Banana Strawberry, and Mango. The 8 packs are a great buy if you just want to purchase your favorite one. Click the red PRICE button above to see the options. 

Kobe Bryant BODY ARMOR LYTE 12 Pack - Orange Clementine 16 Fl Oz (Choose Your Flavor at Checkout)

Kobe Body Armor Lyte has become one of the highest selling products for Body Armor.  Click the red PRICE button above to see over 10 different flavors to choose from in the 12 pack style. The Lyte version provides the same great taste but is much lower in total calories per bottle. 

Kobe Body Armor Bottles Sport Drink Variety Pack 4 Flavors (Pack Of 20) 16 Fl Oz

Body Armor has added many new athlete endorsers such as James Harden, Mike Trout, Christian McCaffrey, Ja Morant, Donavan Mitchell, Baker Mayfield, Trae Young, and Kemba Walker.

The CEO of Body Armor has stated many times that Kobe was one of the biggest reasons for the brand’s success. He got to know Bryant well and was devastated when he passed away in January 2020. He believes that Kobe Bryant's Body Armor impact is similar to the impact Michael Jordan had on building Gatorade into a global brand.

Body Armor’s goal is to outsell Gatorade by 2025. They currently have 7% of the sports drink market and Gatorade has 70%. With recent deals signed with the MLS, UFC, and the U.S. Open, as well as regular additions to their athlete lists, it will be interesting to see if they can pull it off.

Kobe's Body Armor role included being fully involved with the marketing and branding. Check out this TV ad from 2018 that he created and narrated.